Published:  October 3, 2009

EDMOND - Saturn of Edmond reopened Thursday as Bob Moore Kia, a fresh  inventory of new vehicles filling the lot.

The addition of Kia marks the 19th  automobile brand in Bob Moore's portfolio of cars. Jeff Powell, general  manager of Bob Moore Edmond, said it was an opportunity to offer vehicles that  are economical, reliable and fuel-efficient.

As a semitrailer loaded with new  Kias arrived Friday morning, salesmen flocked to see the goods, including their  first Soul with the exterior paint in "Alien," a bold green. The 2010 Soul  has received numerous accolades, including being named to the "most  exciting cars of 2010" list by Time.com.

"Over the past few weeks, we have prepared the Kia showroom, put up new signage and received a full  inventory of Kias," Powell said.

The dealership sold its first Kia on Thursday.

The Kia opening came a day after Penske Automotive Group's bid to buy Saturn from General Motors Co. fell through and GM announced it will discontinue the brand.

The Moore family had already planned  to consolidate its two Saturn dealerships - on Broadway Extension in Edmond and  on Interstate 240 in Oklahoma City, Powell  said. The future of the Oklahoma City store is uncertain.

Bob Moore Kia is at 13020 N Broadway  Extension, next door to the auto group's new Subaru showroom.

Powell said additional employees  were hired, including technicians and salespeople.

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