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BY JENNIFER PALMERPublished: October 3, 2009
EDMOND - Saturn of Edmond reopened Thursday as Bob Moore Kia, a fresh inventory of new vehicles filling the lot.
The addition of Kia marks the 19th automobile brand in Bob Moore's portfolio of cars. Jeff Powell, general manager of Bob Moore Edmond, said it was an opportunity to offer vehicles that are economical, reliable and fuel-efficient.
As a semitrailer loaded with new Kias arrived Friday morning, salesmen flocked to see the goods, including their first Soul with the exterior paint in "Alien," a bold green. The 2010 Soul has received numerous accolades, including being named to the "most exciting cars of 2010" list by Time.com.
"Over the past few weeks, we have prepared the Kia showroom, put up new signage and received a full inventory of Kias," Powell said.
The dealership sold its first Kia on Thursday.
The Kia opening came a day after Penske Automotive Group's bid to buy Saturn from General Motors Co. fell through and GM announced it will discontinue the brand.
The Moore family had already planned to consolidate its two Saturn dealerships - on Broadway Extension in Edmond and on Interstate 240 in Oklahoma City, Powell said. The future of the Oklahoma City store is uncertain.
Bob Moore Kia is at 13020 N Broadway Extension, next door to the auto group's new Subaru showroom.
Powell said additional employees were hired, including technicians and salespeople.
Read more: http://www.newsok.com/article/3405777


In GM's new ad campaign, its recently installed chairman, Ed Whitacre, Jr., promises members of the American public that if they are unsatisfied with their new GM car after 60 days, they can return it for a full refund. That's right: The General's using late-night infomercial tactics to move the metal. Are they selling Cadillacs here or Snuggies?
This reeks of desperation, but hold on a sec. Putting aside the QVC-ness of the offer, this may be GM's best shot at fixing a problem that's been plaguing the company for the past three or four years. The perception of GM's products is stuck somewhere back in the '70s, lagging almost forty years behind reality. GM's newest vehicles, such as the GMC Terrain, Chevrolet Camaro, and Buick LaCrosse, represent huge leaps forward in product design and integrity. They are fully competitive on price, quality, fuel economy, looks, performance, you name it. When people come into a GM dealership to investigate this offer, these are the cars and trucks they'll see. But they've needed something to tell them it's okay to come into a GM store, and now they have it. It's a bit like the 100,000-mile warranty that reignited the Hyundai brand: A means of challenging people to check out the product and change their point of view.
It's not without risk. Some dealers might worry that two-month old Cadillacs are going to start piling up on lots like big-screen TVs on Superbowl Monday. I doubt that will happen. Cars are different than TVs. They command an emotional investment commensurate with their price. Once you commit-even if a safety net exists-it's basic human psychology to want to justify your decision. And do you really want to go through the pain of buying a car two months after you've just done it? And another and: How are you going to get home from the dealership?
I think it's going to work. It better-Whitacre has said that GM sales need to improve over the next 12 weeks or heads are going to roll. Those sales guys in the RenCen are praying for it to succeed.