Bob Moore Auto Group
Oklahoma City, OKNews
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Kias make debut at Bob Moore
NEWSOK.COM
BY JENNIFER PALMERPublished: October 3, 2009
EDMOND - Saturn of Edmond reopened Thursday as Bob Moore Kia, a fresh inventory of new vehicles filling the lot.
The addition of Kia marks the 19th automobile brand in Bob Moore's portfolio of cars. Jeff Powell, general manager of Bob Moore Edmond, said it was an opportunity to offer vehicles that are economical, reliable and fuel-efficient.
As a semitrailer loaded with new Kias arrived Friday morning, salesmen flocked to see the goods, including their first Soul with the exterior paint in "Alien," a bold green. The 2010 Soul has received numerous accolades, including being named to the "most exciting cars of 2010" list by Time.com.
"Over the past few weeks, we have prepared the Kia showroom, put up new signage and received a full inventory of Kias," Powell said.
The dealership sold its first Kia on Thursday.
The Kia opening came a day after Penske Automotive Group's bid to buy Saturn from General Motors Co. fell through and GM announced it will discontinue the brand.
The Moore family had already planned to consolidate its two Saturn dealerships - on Broadway Extension in Edmond and on Interstate 240 in Oklahoma City, Powell said. The future of the Oklahoma City store is uncertain.
Bob Moore Kia is at 13020 N Broadway Extension, next door to the auto group's new Subaru showroom.
Powell said additional employees were hired, including technicians and salespeople.
Read more: http://www.newsok.com/article/3405777
Bob Moore Cadillac in Norman to Remain Open;
GM Reverses Closure Decision!
GM Reverses Closure Decision!
in Support of Oklahoma Economy
Norman, Okla. (September 21, 2009) - Bob Moore Cadillac in Norman, Oklahoma's third largest Cadillac dealer in sales, has been informed by General Motors that the dealership will remain open, a reversal of a decision the Detroit-based automaker made last May. This positive news follows the auto group's recent announcement they were awarded a Subaru store in Edmond.
"We've been selling Cadillacs in Norman since 1988, and many of our customers have
been with us since day one, so our employees and customers are like family," said Mark
Moore, President and Chief Executive Officer, Bob Moore Auto Group. "Our employee
family, in Norman and throughout the Bob Moore Auto Group, is elated with this decision.
We appreciate GM for taking the time to review what we knew to be a strong business
case and come to the right decision that recognizes Bob Moore Cadillac as a valued asset. With our Bob Moore Cadillac dealership on Broadway Extension in north Oklahoma City, we are in great position to serve the luxury car market in the greater Oklahoma City metro area. This decision concerning our Norman, Oklahoma dealership, the recent award of Bob Moore Subaru in Edmond, and our vision for growth are indicative of our commitment to economic growth in Oklahoma. Our loyal customers and employees are why we're now one year into our third decade of business."
About Bob Moore Auto Group
The Bob Moore Auto Group, located in Oklahoma City, sells 18 automobile brands at 11 locations, nine in Oklahoma City and two in Norman. Bob Moore stores offer a wide range of vehicle brands: Audi, Buick, Cadillac, Chrysler, Dodge, Ford, GMC, Hummer, Infiniti, Jeep, Land Rover, Mazda, Nissan, Pontiac, Porsche, Saab, Saturn and Subaru. Family owned, Bob Moore Auto Group has served Central Oklahoma for decades, growing to become a trusted family of dealerships known for quality customer service and strong supporters of the communities in which it serves.
GMs 60-day Money Back Guarantee - by Car and Driver
GM's 60-day Money Back Guarantee
September 12, 2009 at 12:19 pm by Eddie Alterman
Edward E. Whitacre, Jr.,
Chairman of GM's Board of Directors
In GM's new ad campaign, its recently installed chairman, Ed Whitacre, Jr., promises members of the American public that if they are unsatisfied with their new GM car after 60 days, they can return it for a full refund. That's right: The General's using late-night infomercial tactics to move the metal. Are they selling Cadillacs here or Snuggies?
This reeks of desperation, but hold on a sec. Putting aside the QVC-ness of the offer, this may be GM's best shot at fixing a problem that's been plaguing the company for the past three or four years. The perception of GM's products is stuck somewhere back in the '70s, lagging almost forty years behind reality. GM's newest vehicles, such as the GMC Terrain, Chevrolet Camaro, and Buick LaCrosse, represent huge leaps forward in product design and integrity. They are fully competitive on price, quality, fuel economy, looks, performance, you name it. When people come into a GM dealership to investigate this offer, these are the cars and trucks they'll see. But they've needed something to tell them it's okay to come into a GM store, and now they have it. It's a bit like the 100,000-mile warranty that reignited the Hyundai brand: A means of challenging people to check out the product and change their point of view.
It's not without risk. Some dealers might worry that two-month old Cadillacs are going to start piling up on lots like big-screen TVs on Superbowl Monday. I doubt that will happen. Cars are different than TVs. They command an emotional investment commensurate with their price. Once you commit-even if a safety net exists-it's basic human psychology to want to justify your decision. And do you really want to go through the pain of buying a car two months after you've just done it? And another and: How are you going to get home from the dealership?
I think it's going to work. It better-Whitacre has said that GM sales need to improve over the next 12 weeks or heads are going to roll. Those sales guys in the RenCen are praying for it to succeed.
Bob Moore plan moves Hummers, adds Subarus - from the Daily Oklahoman
Bob Moore plan moves Hummers, adds Subarus
Car buyers are continuing to switch from big SUVs with low gas mileage to sleek fuel efficient sedans - a movement not being ignored by Bob Moore Edmond where the former Hummer dealership building is being rechristened as the home for a new Subaru franchise.
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Bob Moore Subaru is the city's first Subaru dealership and will be opening in October to serve a growing demand for cars that offer economy, safety and feature four-wheel drive, said Jeff Powell, general manager of Bob Moore Edmond.
At 13010 N Broadway Extension, Bob Moore Subaru joins Oklahoma City's growing Bob Moore Auto Group, which sells 18 automobile brands at 11 locations in the greater Oklahoma City metro area. With the opening of Bob Moore Subaru, there will be three Subaru dealerships in the state.
Although the dealership is in the process of receiving its full inventory, eager customers are buying from the limited number of Subarus available.
"We're looking forward to introducing Subaru to our customers, including the 2009 Forester, Motor Trend's Sport Utility of the Year, and the new 2010 fifth-generation Legacy, which is receiving rave reviews," Powell said. "Subaru's offers a solid variety of vehicles, all of which achieve outstanding safety, performance and customer value ratings on a consistent basis. And for anyone looking for vehicle that does well in our weather, Subaru is a must to consider."
Powell added any Subaru can be serviced at Bob Moore Subaru.
Powell said the move does not mean an end to Hummer sales in Oklahoma City. Instead, the franchise is being moved to the Bob Moore Cadillac building and an announcement on the brand's future is expected next month.
"This has been a tough year for the auto industry, and the addition of a new dealership to the Bob Moore Auto Group family demonstrates our continued long-term commitment to growth" said Mark Moore, president and chief executive officer, Bob Moore Auto Group.